Ammar Hassan, Chief Marketing Officer at Daraz said, “Over the years, we have seen how the e-Commerce landscape has evolved in our markets. Introducing the new technology to improve our services, we established a strong connection between our consumers of all ages. In order to cater to a broader user base, we wanted to give our brand a new identity. We partnered with a world renown design agency – Design Studio which has changed the identity of many international brands like Deliveroo, Air BnB, Alipay, British Airways and many other. We are proud of what Design Studio has accomplished, and we look forward to uplift our communities while staying true to our iconic history and relevance to consumers.” Design Studio – a renowned international branding and digital creative agency – is aiding Daraz to truly bring its new purpose to its audience. This way, the e-Commerce channel is unveiling a new brand platform, identity and strategy created by Design Studio. Having previously catered to big brands, such as Airbnb, OLX, Panasonic, Deliveroo and Tencent Games, Design Studio has immense experience of visualizing brand architecture. In line with this transformation, the new look for Daraz is more contemporary, young and dynamic. Consequently, it hopes to contribute to changing perception of the brand, from just an online marketplace to one that provides complete, three-dimensional customer and seller experience. Moreover, Design Studio has given a voice to Daraz’s mission of uplifting communities through the power of commerce. To achieve this, the creative agency undertook thorough user research to better understand customer and seller needs – and push forward a brand identity that resonates with their expectations. Eventually, as businesses evolve over the years, their message to the audience changes accordingly. Hence, it is important that the brand aesthetic continuously shifts to embody the brand’s dynamic core values and goals. Ultimately, the consumers resonate with the brand and become loyal to it only when the brand identity is expressed through a beautiful and relatable design In turn, design principles help businesses establish an emotional relationship with their customers when used effectively. Similarly, inculcating a modified set of shapes and colors gives companies a creative direction when they need to rebrand. For instance, when an enterprise’s values and goals change, design teams embody this transformation by utilizing their creative flair. As a result, the ecommerce giant consistently enables digitization, helps SMEs and content creators establish themselves and encourages financial inclusion.
