Beta-tested Youtube Giving Tools will help to initiate campaigns for charity
YouTube took the wraps off YouTube Giving on Thursday. The product manager Erin Turner described the new feature in a blog post as: “A suite of features designed to strengthen the way creators and fans can make a difference through charitable giving on the platform to over 1 million nonprofits.” YouTube Giving is made up of the features that are being beta-tested. They are written as follows:
Fundraisers Community fundraisers Campaign matching Super Chat for Good
Let’s discuss them one by one.
Fundraisers
This tool will allow the creators to embed donation buttons right into their videos and live streams. However, there will be a progress bar on the video’s YouTube page. It will show viewers how close the creator is to reaching their fundraising goal.
Community Fundraisers
This is extremely similar to the first tool. The difference is that the multiple creators can push the same campaign. All viewers will see the progress of the same campaign, regardless of which creator’s content they are currently watching.
Campaign Matching
This upcoming tool will allow brands and other creators to donate matching amounts to a specific campaign. The brand will get recognition when the amount of donation of the creator will match with the specific threshold set.
Super Chat For Good
This is the only tool that is currently available. Super Chat For Good allows you to donate your Super Chat payment to the charity that the content creator is pushing at that time. Right now, where these tools are in beta, YouTube is waiving all fees for donations. When the tools come out of beta, it is unclear if YouTube will charge for the service or not. Also Read: Youtube Non Skippable Ads Will Roll Out Soon To More Creators
