The company unveiled the platform at its Search On ’21 event, during which Google executives discussed how their AI developments aim to make information on the web more useful while curbing the spread of misinformation.
Google Announces More Powerful Search Engine Technology
Google is seeking to claw back and retain market share, particularly in the shopping space. As more users are bypassing its search engine to directly access platforms. Leslie Hand, group vice-president at IDC Retail and Financial Insights, told. The Covid-19 pandemic caused a major shift in consumer preferences and accelerated the shift to digital as homebound users increasingly turned online to shop, keep entertained and work. A recent PwC survey showed that 44 per cent of consumers shop using a smartphone, with 42 per cent saying they use voice assistants at home. The revamped search technology, using the company’s image-recognition tool Google Lens, will combine data from text, images and even videos. Which would then provide more accurate and tailor-made results. Lens has been updated with new AI-powered language features that will narrow searches further. Bill Ready, president of commerce, payments and next billion users at Google, said. See Also: Google Chrome to Add A Secure Payment Feature to Its Browser Source: National News
