Lego Joins an Advertising Boycott on Social Media
The company will stop advertising on all social media platforms for at least 30 days. The Danish toy company has announced that it will spend money on other channels. Facebook said that it was teaming up with experts and civil rights groups to develop more tools to deal with hate speech. The artificial intelligence rooted out 90% of hate speech. Lego’s chief marketing officer, Julia Goldin, said: “We are committed to having a positive impact on children and the world they will inherit. This includes contributing to a positive, inclusive digital environment free from hate speech, discrimination, and misinformation. The company would review its advertising on all social media platforms. We are confident that solutions exist, but urgent action is needed.” The Danish toy company-Lego had already donated $4m (£3.2m) to combat racism, following Black Lives Matter protests. Furthermore, the Wall Street Journal has also reported that on Tuesday, a meeting between a senior Facebook executive and marketing and advertising agencies failed to turn the tide. Recommended Reading: Starbucks to Stop Advertising on Social Media
