The stars of the campaign are Pakistan’s Highest Ever Test Run Scorer Younis Khan and Jason Roy, England’s opening batsman. The TVC reiterates Pakistani traditions of warmth and friendship, through Pakistan’s largest and widest 4G network Zong 4G. You might want to know the Latest Zong Call, SMS and Internet Packages. The campaign has been crafted to depict Pakistan’s warmth and hospitality. The campaign showcases Jason’s visit to Pakistan at Zong’s invitation, his experience of the rich cultural nuances and his heartwarming friendship with Younis Khan throughout the journey across the countryside. The TV advertisement piques the interest of the audience, who can relate to the Pakistani culture, the upbeat and canorous music, sung by our very own ‘Bieber Girls’, with their two favourite cricketing stars. It’s an interesting choice for Zong, as they choose to showcase Pakistan at its very best, from international cricketing sensation Younis Khan to the Bieber girls. Commenting on the launch of the 360 degree communication campaign, Zong 4G official spokesperson said, He further added, With over 13 million 4G subscribers and more than 12,000 4G cell sites, Zong 4G purports to be the most advanced and modernized network of the country. The company’s state-of-the-art network is the harbinger for Pakistan’s data revolution, enabling students, budding entrepreneurs and people from all walks of life to experience the digital lifestyle.
With the award-winning 4G services and being the first to successfully test 5G in Pakistan, Zong 4G is at the forefront of digital innovation in the country, providing a best-in-class experience to its valued customers.
